IPL-Indian Paisa league

The Indian Premier League(IPL) is one of the biggest franchise tournament in the world.It gets bigger with blend of Cricket,celebrities,billionaries and with there involvement through money,All of them together makes IPL a huge brand. Only Winning the IPL season makes a franchise profitable???

Lets recap the 2022 season:-

Criteria Player Franchise sponsor of award

Orange cap Jos butler RR Saudi Aramco

Purple cap Y.chahal RR Saudi Aramco

Most sixes Jos butler RR Unacademy

Most valuable Jos butler RR Upstox

Other sponsors are :-

Title Sponsor – TATA.

Dream 11 Game changer of the match with most fantasy points.

Most Destructive player will be awarded TATA Safari.

Most fours of the match- RUPAY

CRED Power Player of the Day.

VIVO Perfect fan contest to be featured during live TV games.-

CEAT Tyres Sponsors Strategic Time out.

Paytm- Umpires Partner.

Swiggy instamart – On ground Sponsor of the IPL.

Digital streaming- Hotstar+Disney.

TV rights – Star Sports.

Source of Revenue:-

Broadcast rights

On 13/6/2022 Star sports India spent 23575crores to secure IPL broadcasting Rights for a five year Period.50% Share of BCCI and 50 % shares these media rights amount with all IPL teams.

Territory Channels & Live streaming sponsorship value

India Star Sports – TV Rights. 23575 crore.

India Viacom 18& Times internet- Digital rights 20500 crore .

SPONSORSHIP is the most important source of income for IPL franchises.If we look at any IPL teams IPL Uniform,we can find Plethora of Brands Logos.These brand businesses pay the teams big money to promote their brands.

Like In 2020 Dream 11 was the sponsor and paid a fee of 222 crores and in 2021 Vivo acquired the sponsorship rights with 440 crores and for 2022 and 2023 the sponsor is TATA with around 500 crores.

Merchandising:

Sale of Jersey,Caps,Kits are one of the good source of revenue of IPL teams.Around 15-20% from merchandising.

Selling stake:

CVC Capital Partners paid around $736 million for the new franchise Gujrat titans.

RPSG, owned by Sanjiv Goenka paid around $964 million for the new Lucknow team.

The GMR company purchased Delhi capitals for $84million.

Ticket sales/gate revenue

Around 15-20% of the total revenue is generated by teams from ticket sales. Franchises in home matches gets a 70-80% share of the revenue.

IPL Prize money & Player trading

IPL Prize money is another source of income for IPL franchises.Teams are awarded based on there performance in the IPL season like Gujrat Titan won the IPL and earned a Prize money of 20 crore and LSG Pocketed 6.5 crore for finishing 4TH sport.

Every year,at the IPL auction,a transfer window is provided for a set amount of time.talented players are traded for 2-3x price than there base price.For example- Ishan kishan was picked up by Mumbai Indians for 15.25 crore,highest for any player so far and Deepak chahar was sold to Chennai Super kings for 14 crore..

What do the teams look for when they Invest in IPL So much?

The answer is BRAND VALUE.

Lets take the 3 teams to see there brand value-

Mumbai Indians- INR 2700 Crores.

Kolkata Knight Riders- INR 543 crores.

Delhi capitals –INR 370 Crores.

So the main Strategy for IPL Sponsors is to have a huge brand value.